Sharpen Your Sales Edge with Battle Cards!

Sales battle cards are succinct, strategic documents used by sales teams to effectively compete against (specific) competitors. They provide key information about your company’s products or services, as well as insights into the competitive landscape

Battle cards by Bravinci arm your sales team, enabling them to strategically address objections and outmaneuver rivals. These concise documents streamline competitor insights, strategies, and key differentiators to enhance competitive selling tactics.

Our process involves identifying relevant competitors, gathering and summarizing essential insights such as product strengths, pricing, and customer feedback, and then crafting precise sales strategies. This comprehensive approach ensures each battle card is a powerhouse of actionable data, ready to help your team address objections and outmaneuver competitors during sales interactions.

Each card is regularly updated to reflect the latest market and competitor dynamics, ensuring your sales force is always equipped with current and effective sales weapons. By integrating these cards into daily routines, sales teams can deliver consistent, confident responses and improve deal-winning strategies, providing your organization with a significant competitive edge and driving enhanced sales results.

Our 5-step program: 

1. Identify Key Competitors: Gather comprehensive information about the main competitors, focusing on their product offerings, market positioning, pricing, and sales strategies.
2. Define Value Propositions: Clearly articulate your product’s unique benefits and strengths relative to each competitor. This involves understanding your own product’s features, advantages, and benefits thoroughly. 
3. Collect Intelligence: Use various methods such as customer feedback, competitor marketing materials, and third-party reports to gather actionable intelligence. This information should include strengths and weaknesses of competitor products.
4. Create Battle Card Content: Structure the battle cards by including overview, key selling points, rebuttals to common objections, competitive comparisons, and tactical advice specific to each competitor.
5. Train and Distribute: Provide training sessions for your sales team to understand and effectively use battle cards. Regularly update the cards based on new intelligence and feedback to keep them relevant and accurate.