The Bravinci Code
Is Boardroom
Strategy

The Strategic Wake-up Call Every Leader Needs

WHY DIDN'T WE SEE THIS COMING?

A question that continues to echo in boardrooms when leadership is once again caught off guard by external change. On October 21st, the Forum of Strategic Management Netherlands (VSB) hosted a thought-provoking event around this theme. For over 25 years, VSB has facilitated high-level dialogue among senior professionals in a setting that encourages trust, depth, and practical insights. This session featured a compelling presentation by Joséph Rodenberg, together with Michael Doves, authors of the in September 2025 launched new book "The Bravinci Code". He explored how the fusion of Strategy and Strategic Intelligence enables organizations to anticipate rather than react. In just two hours, he delivered a masterclass in strategic intelligence, clear, insightful, and infused with enormous dynamism and inspiration on how companies can apply it with real impact. From supply chains to geopolitics, from innovation to the rise of new competitors, Rodenberg illustrated how Strategic Intelligence can be a decisive factor. He also shared a forward-looking perspective on a potential Grey Swan event in 2026 that could trigger a new euro crisis.