FAQ's /Bravinci Knowledge Base

Welcome to our FAQ page:

We’ve gathered answers to the most frequently asked questions about our services, solutions, and approach to Business Intelligence and Strategic Intelligence. If you’d like to know more or have a specific question that isn’t covered here, our team is always happy to help. Contact us anytime. we’re here to support your journey to smarter, data-driven decisions.

Types of Intelligence

What is Business Intelligence (BI)?

Business Intelligence, or BI, is about using technology and processes to turn raw data into useful information. It helps organizations understand what’s happening in their business by showing trends, tracking important numbers, and finding new opportunities. In simple terms, BI takes all kinds of business data and makes it easy to understand so better decisions can be made.

What is Strategic Intelligence?

Strategic Intelligence is about gathering and analyzing information to help leaders plan for the long term. It helps organizations spot changes in the market, assess risks, and make decisions that support future goals.

What is Enterprise Intelligence?

Enterprise Intelligence looks at data from across the whole company—not just one department. It connects information from different systems so that everyone, from top management to individual teams, can make smarter decisions.

What is Competitive Intelligence?

Competitive Intelligence means keeping an eye on your competitors, your industry, and market trends. The goal is to use this information to gain an edge—by spotting risks and opportunities before others do.

What is Operational Intelligence?

Operational intelligence is a way for businesses to monitor their daily activities in real time, using live data to spot problems, delays, or inefficiencies as soon as they happen. This helps companies quickly fix issues, streamline their processes, and avoid unnecessary expenses. By making operations more efficient and reducing mistakes, operational intelligence is widely used for cost cutting—helping businesses save money on labor, resources, and downtime, while keeping everything running smoothly.

What is Customer Intelligence?

Customer intelligence is the process of collecting and analyzing detailed data about customers, such as their needs, preferences, behaviors, and feedback from multiple sources. The goal is to gain deep insights that help businesses better understand and anticipate what customers want, so they can personalize interactions, improve customer experiences, and build stronger relationships. By turning this data into actionable information, companies can make smarter decisions, tailor their marketing, and ultimately drive customer satisfaction and loyalty.

What is Product Intelligence?

Product intelligence is the process of automatically collecting, analyzing, and acting on data about how customers use a product, combining information from product usage, customer behavior, and operational performance. This enables businesses to gain deep insights into what features users value, identify areas for improvement, and make informed decisions to enhance the product experience, drive innovation, and stay competitive.

Data & Technology

What are data-driven strategies?

These are business plans and decisions based on facts and analysis, not just gut feelings. By using data, companies can make smarter choices, improve operations, and give customers a better experience.

What’s the difference between data, information, and intelligence?
  • Data: Raw facts and figures (e.g., sales numbers)
  • Information: Organized data with context (e.g., monthly revenue)
  • Intelligence: Analyzed information used to guide decisions (e.g. like identifying which region’s sales are growing fastest)
What is data repatriation?

Data repatriation is when a company moves data from public cloud services back to its own servers, a private cloud, or to locally hosted or EU-owned infrastructure. This is often done to save money, have more control, or meet legal requirements about where data must be stored.

Business Intelligence (BI) Services
What is BI Team as a Service?

BI Team as a Service means that Bravinci provides your business with a full team of BI experts—from data modeling and dashboard design to analytics strategy and ongoing support. For about the cost of hiring one full-time employee, you get access to a whole team with a wide range of skills, acting as your dedicated BI department without the hassle of building it yourself.

What are BI out-of-the-box services?

These are ready-made BI solutions that come with pre-built dashboards, reports, and data models. They’re designed to get you up and running quickly, with minimal setup. This is ideal if you want fast, cost-effective insights without having to build everything from scratch.

Bravinci & SCIP

What is SCIP Benelux?

SCIP Benelux is our local chapter of the Strategic and Competitive Intelligence Professionals network. It brings together experts from Belgium, the Netherlands, and Luxembourg to share knowledge and best practices in intelligence.

Does Bravinci offer training or workshops?

Yes! We offer custom training sessions and workshops on BI, AI, and strategic intelligence. These are designed to help your team build skills and create a data-driven culture.

Can Bravinci provide data specialists to support our organization?

Absolutely. Through Bravinci United, we offer flexible access to skilled data professionals—whether you need data analysts, BI developers, data engineers, or AI specialists. You can hire experts for short-term projects or long-term support, getting the right talent when you need it, backed by a partner who understands your business.

Bravinci & Certification

Is Bravinci ISO certified?

At Bravinci, protecting your data is a top priority. That’s why we’re certified under ISO/IEC 27001, the leading international standard for information security management. This certification means we’ve implemented rigorous policies, procedures, and controls to safeguard information across our organization.

What does this mean for you?

  • Your data stays secure. We proactively identify and mitigate risks to protect sensitive information.
  • We meet global standards. Our certification shows we follow best practices in cybersecurity and data privacy.
  • We build trust. It’s our commitment to being a reliable, transparent, and secure partner for your business.
 

Still curious? Feel free to contact us for more details about how we keep your information safe.

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